Video marketing is without a doubt a powerful marketing technique that offers the ability tie brand marketing into social networks as well as build substantial web traffic from informative video’s. YouTube is the brainchild of former PayPal employees who envisioned video sharing forum where people could post videos and share their thoughts and ideas. As YouTube capitalized on the power of video sharing and marketing it was bought by Google who tied it into their search engine empire making it possible to build search engine rankings from marketing videos.
Utilizing YouTube for creating marketing videos requires some specialized skills such as developing storyboards, shooting and editing video, but if you are working on a tight budget then you can start small using a quality computer video camera or if you have an Apple laptop or desktop you can use their high quality built-in camera. No matter what type of budget you are working with that most important aspect of your video is quality useful content. The works content is king is equally true for YouTube and because YouTube is owned by Google you can be sure your informative content will be indexed within Google’s SERPs based on your videos title and keywords.
Another powerful marketing technique is promoting your marketing videos through your social networking channels and blog. If you use WordPress then you can easily publish your YouTube videos within a post or page wrapped round your marketing content. As your YouTube video gains popularity you will be able to piggy back its popularity with new videos as your audience will see your newest videos within your channel.
Additionally using your YouTube Videos within your website or blog will boost your sales conversions as potential customers are more likely to take your calls to action when they can make a human connection during your sales pitch.