One of the most popular strategies in developing public relation exposure is leveraging the power of press release marketing. The key idea is getting your message picked up and published by the media. In past years this technique was a sur5e fire method in getting massive exposure by the media as well as blasting your message to a substantially larger audience, but as this marketing technique was further exploited its over all power as a single method is generating media attention all but faded away, but few people actually understand the “real” power of press release marketing and how it can actually boost SERP placement and aid SEO in back link generation.
To truly leverage the hidden power of press release marketing requires knowing when to use a press release and how to format them to maximize their hidden power.
Publishing a press release to announce a new product or the discovery of a new method that helps businesses save money is a news worthy story and when drafted correctly will spur substantial media coverage, generating new traffic to your website or blog. Publishing a press release as a means of boosting web traffic without any news worthy juice will do little if nothing for your company’s public image or online reputation.
The original reason press releases were created was to inform the “press” of news worthy information that they should investigate and report in their newspaper. As journalists published their story it was read by the public who acted on the information, hence the “call to action”.
One of the hidden powers of a press release is its ability to build massive incoming links to your blog or website. As a press release is picked up by newspaper journalists and other independent media publishers, each will publish they own story using the facts and juice from your press release. As each story goes live the url link you included in your initial press release will propagate through the internet via online news blogs, social networking sites and personal blog through out cyberspace building natural unique back links to your website.
Other powerful benefits of employing press releases within a marketing campaign
They help media professionals and journalists verify the facts
They provide a highly focused message
They give other marketing channels quality content
While not a stand alone marketing tool, a well written, formatted and timed press release can substantially boost a marketing campaign when used correctly.