I am NEVER pleasantly surprised to receive cold emails with sales pitches in them from people whom I have never met. That is, until I received a cold email that was so creative, I not only read it, I’m writing about it. The subject headline was ‘Lunch next week?’. Awesome subject headline. I was immediately curious as to whom this person was and wondered if we had met before AND food was mentioned. I love food.
I’m working with Searchlogic in Portland right now, and we’re in a good place. We’ve landed some reputable brands. Now we have a choice — we can either maintain or keep growing.
It’s not always easy to ask for someone’s time to tell them about us, so somebody on the team tossed out the idea of buying lunch for a few people at specific companies we want to work with — including yours. I’ll admit that we’ve had your company on our radar for a while. Based on what we know, we could be a valuable resource.
Instead of a cold call or a ‘you need our services’ email, I figured I’d just reach out and see if our office could buy lunch for you +1 someday next week or the week after.
We don’t have a 90-slide pitch deck, nor do we have any intention to create one. Unless you ask for one. Please don’t.
It’s not our intention to waste your time, and everybody’s gotta eat. Let me know.
SAM TORREY | Business Development | P: 888-959-4409
We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation. Learn more here.
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1220 SE Grand Ave. Oregon Searchlogic Portland
P.S – We’d recommend against steak (doesn’t always reheat well). Also, we don’t always email people about free food. Sometimes we run ad campaigns for companies like Avalara, Gaia, KicksUSA and Rice University.
Now he opened with offering lunch. Great opening. Then it could have gone downhill from there when he started talking about his company but he didn’t go into long boring detail (major points) and he rounded the email off with humor. Awesome. More points. He is also bang-on in regards to reheating steak. It just doesn’t taste the same.
A sales person that offers me lunch, is funny, and realizes that a 90-slide pitch deck is a brutal sales tactic is someone I would talk to. I already like him and I have no clue who he is.
Why is a 90-slide pitch deck (AKA Power Point Presentation) brutal? Nothing is more irritating then having to search through pages and pages of content ‘gloss’ to find the ‘holy shit page‘. The ‘holy shit page‘ is all about “what will I get and what is it going to cost me?”. That’s the page that might start any discussion, not the BS that goes on the first 89 slides.
Sam Torrey possibly nailed the most important rule in cold emailing and that is he personalized it. He mastered AIDA. Grab ATTENTION (free lunch). Be INTERESTING (funny). Create DESIRE (free lunch) and ACTION – ask for a response, which Sam did. “It’s not our intention to waste your time, and everybody’s gotta eat. Let me know.”
Attention — Grab attention.
Interest — Make it interesting and Sam did just that.
Desire — Everyone’s gotta eat on top of now I’m interested in looking at what Sam has to offer.
Action — Ask for a response.
Bottom line for me is: I am having lunch next week with someone I might just learn from, not hitting the delete button as would have been the case had he contacted me in a more traditional way. Who knows? Someone that creative might have something worthwhile to offer….besides as Sam states “everybody’s gotta eat”.