The sky is falling. The end is nye. The apocalypse is upon us. Que the dramatics – Google is banning Initial Coin Offering or ICO ads. Breathe. Now, just reconfigure – restrategize – reformulate. If you have a great, legitimate project, it should all be ok.
You planned, you brainstormed, you waited to launch your ICO and now one of the best gateways to the eyes of investors – Google Adwords – is shutting down ICO ads. They are following Facebook, as is Twitter, in banning ICO ads due to many ICO ad campaigns being – “frequently associated with misleading or deceptive promotional practices.”
As of this writing, March 2018 BAB – Before Adwords Ban, you still have two months to launch your ICO campaign and have Adwords access. Google Adwords is still one of the best traffic sources for ICO’s. From search to display – Google is a one dashboard source of building ads and targeting huge geographic areas. Google Display campaigns have lower CPC (cost per click) than Google search and other paid advertising venues including banner ads on the highest Alexa ranked ICO/Blockchain websites.
Read more here – ICO’s – Life After Google Adwords